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Research &
Insights

Interactive POVs on emerging trends, strategies and innovations.

Research and insights illustration
GTM Diagnostic

GTM & ICP Readiness Suite

Three free tools for product builders who can't get replies. A 3-min check across ICP, market, message and mechanics; a 12-min six-pillar teardown with narratives and prescriptive fixes; and the Claude prompt playbook for ICP, market mapping and outreach.

Market Intelligence

The AI-First IT Services Playbook

A diagnostic and action map for mid-market Indian IT services firms. Built on the ProductOnDemand 100-Firm Positioning Index - 7 dimensions, 2,500+ citations across the top 100 firms.

Agentic AI

The Agentic Revolution in Media

How autonomous AI agents are transforming media operations into self-optimizing revenue machines. Interactive ecosystem visualizer, before/after comparisons, and readiness assessment.

Technology Risk

The Open Source Conundrum

A comprehensive analysis of the silent infrastructure crisis: open source dependency risks, maintainer burnout, and systemic vulnerabilities in the global software supply chain.

Agency Strategy

The Route to Demand: Agency Blueprint

How publishers, market research firms, and demand gen companies can build profitable agency services through the 3E Framework and first-party data advantages.

Industry Analysis

AI Disruption on Media & Content Businesses

Explore how artificial intelligence is transforming research, publishing, and the search landscape. Interactive analysis with data-driven insights and strategic frameworks.