A media operations business wanted to diversify its offering by integrating AI capabilities. The objective: a single platform covering the full media lifecycle - from planning to invoicing - with AI agents supporting human-in-the-loop workflows.
We mapped the market through secondary research, identified AI applications across service lines, and developed a maturity model for AI adoption. From there, we took the concept through prototype to development - a clickable orchestration that demonstrated how users and AI agents collaborate to execute media workflows.
The prototype was strong enough to be taken into active development. It is now being marketed and sold as a flagship capability.